🔏 Due to a non disclosure agreement this is a summary description of my work at Modern House Spain.

Solution

Create a web platform that highlights Modern House Spain's properties and, at the same time, attracts and facilitates collaboration with real estate agents to promote their properties.

Research and Definition:

• Real Estate Market Analysis: Market research to understand current trends, real estate agents' preferences and potential clients' expectations.

• Stakeholder interviews: Meetings with the Modern House team to identify business objectives and specific expectations for collaboration with agents.

• User Profiling: Creation of detailed profiles for real estate agents, highlighting their needs, preferences and motivations.

Ideation and Prototyping

• Collaborative Design Sessions: Working with the Modern House team to define key features that will appeal to real estate agents.

• Interactive Wireframes: Development of wireframes to visualize the structure and flow of the platform, prioritizing relevant information for agents.

• User Prototyping: Performing usability tests with interactive prototypes to validate the user experience.

Visual Design

• Visual Identity: Creation of a modern and attractive visual identity that reflects the Modern House Spain brand and attracts real estate agents.

• Specific Page Design: Development of specific pages dedicated to the presentation of partnership opportunities, agent benefits and property portfolio details.

• High Fidelity Prototypes: Transformation of wireframes into high fidelity prototypes, incorporating visual identity and custom design elements.

Development and Implementation

• Collaboration with Developers: Working closely with the development team to ensure an effective and faithful implementation of the design.

• Integration of Specific Functionalities: Incorporation of specific tools for collaboration management, such as agent registration forms and customized sections to access exclusive information.

• Continuous Iterations: Making adjustments in response to usability testing and feedback from the development team.

Launch and Evaluation

• Strategic Launch: Implementation of a launch strategy highlighting opportunities for real estate agents.

• Metrics Monitoring: Tracking key metrics, such as agent conversion rate and interaction in the collaboration sections.

Results:

Modern House Spain's web platform experienced a significant increase in real estate agent recruitment after launch. Agents appreciated the clarity of the information provided and the specific opportunities for collaboration. The user-friendly interface and dedicated functionalities contributed to Modern House Spain's success in establishing strong partnerships with real estate agents, strengthening its position in the market. The platform became a valuable tool for effective housing promotion and fruitful collaboration with real estate professionals.