At Estatux, I led user-centered design initiatives that increased user engagement by 35% and improved task completion rates by 25%. Collaborating closely with cross-functional teams, I translated business objectives into intuitive, scalable digital experiences. By conducting user research and usability testing, I identified key friction points and optimized interfaces for clarity and performance. Leveraging design thinking and high-fidelity prototyping in Figma, I streamlined the design process and delivered solutions that elevated both usability and brand perception.