🔏

Due to my nondisclosure agreement (NDA), I'm unable to divulge specific details, thus, here's a concise overview of my responsibilities at Estatux.

Solution

Develop an innovative web platform for ESTATUX, a real estate proptech startup, that not only offers an exceptional user experience, but also integrates artificial intelligence to improve property search and recommendation.

Research and Definition

• Market Understanding: I conducted a detailed analysis of the proptech market, identifying emerging trends and areas of opportunity.

• Strategy Meetings: Collaborated with the ESTATUX stakeholders to understand their goals, target users and key features they wanted to incorporate.

• User Research: Conducted interviews with potential users to understand their needs and frustrations when searching for properties online.

Ideation and Prototyping

• Collaborative Design Sessions: I facilitated brainstorming sessions with the team to ideate unique and differentiating features.

• Interactive Wireframes: Developed interactive wireframes to visualize the platform structure and user interaction.

• User Prototypes: Performed usability testing with prototypes to validate user flow and effectiveness of planned features.

Artificial Intelligence Integration

• Data Analysis: I worked with data experts to determine how artificial intelligence could improve the relevance of property recommendations.

• Development of Recommendation Algorithms: I collaborated with a development team specialized in AI to implement advanced algorithms that analyze user preferences and compare them with the available real estate offer.

• Continuous Testing: I conducted extensive testing to ensure that the AI provided accurate and personalized results.

Visual Design

• Visual Identity: I developed a modern visual identity in line with ESTATUX's innovative image.

• Responsive Design: I ensured that the design was fully responsive to provide a consistent experience on mobile and desktop devices.

• High Fidelity Prototyping: I transformed wireframes into detailed prototypes, incorporating the visual identity and design elements.

Development and Implementation

• Collaboration with Developers: I worked closely with the development team, ensuring that the implementation is faithful to the design and that the integration of artificial intelligence is seamless.

• Continuous Iterations: I made adjustments in response to usability testing and developer feedback.

Launch and Evaluation

• Gradual Launch: I implemented a gradual launch strategy to monitor the stability of the platform.

• Data Collection: I analyzed post-launch usage data to evaluate AI performance and user satisfaction.

Results

The ESTATUX platform received praise for its attractive design and the effectiveness of artificial intelligence in recommending properties. A significant increase in user engagement was observed, cementing ESTATUX's position as an innovative real estate proptech. The integration of artificial intelligence not only improved the user experience, but also streamlined the property search and selection process.