Modern House
UX/UI Design
A UX-driven website redesign focused on aligning business goals, agent collaboration, and user experience for a contemporary real estate company. The project centered on understanding how agents, buyers, and internal teams interacted with the platform, and redesigning the experience to support both property discovery and professional collaboration.
Client:
Modern House Spain
Role:
UX/UI Designer & No-Code Developer
Year:
2023
Challenge
Modern House Spain had a strong property portfolio but lacked a digital experience that reflected the quality of its product and the way real estate agents actually worked with the brand. The existing website was primarily visual, but it didn’t support collaboration with agents, nor did it clearly communicate the value of partnering with the company. The challenge was to redesign the platform so it could serve multiple user types with different needs: buyers looking for contemporary homes, and real estate agents seeking a reliable developer partner. The experience needed to balance inspiration with clarity, while also supporting operational workflows such as property submissions, agent onboarding, and information access.
Objective
The goal was to create a user-centered platform that strengthened collaboration with agents while improving the property discovery experience for buyers. This required deeply understanding agent expectations, identifying friction points in the existing flows, and designing a structure that allowed the platform to grow as a business tool, not just a marketing website. The solution had to be flexible, scalable, and easy to manage without custom development.
Results
The redesigned platform significantly improved usability and engagement, supporting both property discovery and professional collaboration. The new structure allowed agents to understand the partnership model more clearly, while buyers experienced a smoother and more confident browsing journey. By combining research-driven UX decisions with a scalable no-code implementation, the platform achieved a substantial increase in conversion and engagement, while giving the business a flexible foundation for future growth. The project demonstrates my ability to use research to guide design decisions, balance multiple user needs, and deliver measurable business outcomes through UX.
