UX Research
Real Estate Market Analysis
Market research to understand current trends, real estate agents' preferences and potential clients' expectations.
Strategy Meetings
Collaborated with the Modern House Spain stakeholders to understand their goals, target users and key features they wanted to incorporate.
User Research
Conducted interviews with freelance agents and real estate agencies to understand their needs and frustrations when seeking partnerships with real estate developers.
Visual Design
Visual Identity
Creation of a modern and attractive visual identity that reflects the Modern House Spain brand and appeals to real estate agents.
Specific Page Design
Development of specific pages dedicated to the presentation of partnership opportunities, agent benefits and property portfolio details.
High Fidelity Prototypes
Design of high fidelity prototypes, incorporating visual identity and custom design elements.
Development
No-Code Development
I Used Webflow CMS to create a dynamic content structure for property listings and agent submissions.
Responsive Design
Extensive testing across multiple devices and browsers to ensure consistency.
Integration of Specific Functionalities
incorporation of specific tools for partnership management, such as agent registration forms and customized sections to access proprietary information.
User Testing
Conducted usability testing with users to gather feedback on the platform’s functionality and design. Iterated on feedback to address any usability issues and improve the overall experience.
Performance test
Ensured fast loading times and smooth performance through optimization techniques such as image compression and efficient code practices.
Launch
Monitored initial usage to identify any post-launch issues and promptly addressed them.
The Modern House Spain web platform successfully met its objectives of showcasing properties and facilitating collaboration with real estate agents and agencies.
By leveraging Webflow’s capabilities and prioritizing user experience, I created a dynamic, responsive, and user-friendly platform that serves the needs of both buyers and agents, driving engagement and business growth.
