UX Research
Benchmarking
Analyzed competitors in the PropTech space to identify strengths and weaknesses in their user interfaces and feature sets.
Strategy Meetings
Collaborated with the ESTATUX stakeholders to understand their goals, target users and key features they wanted to incorporate.
User Research
Conducted surveys and interviews with potential users to understand their needs, preferences, and pain points when searching for properties.
Visual Design
Visual Identity
I developed a modern visual identity in line with ESTATUX's innovative image.
Responsive Design
I ensured that the design was fully responsive to provide a consistent experience on mobile and desktop devices.
High Fidelity Prototyping
I transformed wireframes into detailed prototypes, incorporating the visual identity and design elements.
Development
Design Handoff
I worked closely with the development team, ensuring that the implementation is faithful to the design and that the integration of artificial intelligence is seamless.
Handoff Meetings
Conducted handoff meetings to walk developers through the designs, addressing any questions or concerns.
Continuous Iterations
I made adjustments in response to usability testing and developer feedback.
Evaluation
Surveys and Feedback Forms
Distributed post-interaction surveys and feedback forms to users after they engaged with the platform to evaluate AI performance and user satisfaction.
AI Accuracy
Evaluated the accuracy and relevance of the AI's property recommendations.
Feature Usage and Engagement Analysis
Determine how users are utilizing the comparison tool, and assess overall engagement with the platform.
The ESTATUX platform received praise for its attractive design and the effectiveness of artificial intelligence in recommending properties.
A significant increase in user engagement was observed, cementing ESTATUX's position as an innovative real estate proptech.
The integration of artificial intelligence not only improved the user experience, but also streamlined the property search and selection process.
