Amazinema

Amazinema

Amazinema

Amazinema

Project Type

Google UX Course

Timeline

January to March 2023

Solution

Booking movie tickets app

Role

UX/UI Designer

Challenge

The leading causes of death in the world by far are cardiovascular diseases and cancer.

Is there a way to prevent them?


National health services recommend maintaining a healthy lifestyle by eating a healthy diet that helps control cholesterol and triglycerides, as well as exercising regularly.


The hectic lifestyle that most adults practice doesn't help, because when there is no time to prepare healthy food or even to eat a healthy diet, it's not always easy. That is why many people fall into a spiral of unhealthy dietary intake.


In addition, those who want to make a change in their lives are faced with a huge amount of disparate information that makes them feel overwhelmed which discourages and demotivates them.

Project Type

Google UX Course

Timeline

January to March 2023

Solution

Booking movie tickets app

Role

UX/UI Designer

Challenge

The leading causes of death in the world by far are cardiovascular diseases and cancer.

Is there a way to prevent them?


National health services recommend maintaining a healthy lifestyle by eating a healthy diet that helps control cholesterol and triglycerides, as well as exercising regularly.


The hectic lifestyle that most adults practice doesn't help, because when there is no time to prepare healthy food or even to eat a healthy diet, it's not always easy. That is why many people fall into a spiral of unhealthy dietary intake.


In addition, those who want to make a change in their lives are faced with a huge amount of disparate information that makes them feel overwhelmed which discourages and demotivates them.

Project Type

Google UX Course

Timeline

January to March 2023

Solution

Booking movie tickets app

Role

UX/UI Designer

Challenge

The leading causes of death in the world by far are cardiovascular diseases and cancer.

Is there a way to prevent them?


National health services recommend maintaining a healthy lifestyle by eating a healthy diet that helps control cholesterol and triglycerides, as well as exercising regularly.


The hectic lifestyle that most adults practice doesn't help, because when there is no time to prepare healthy food or even to eat a healthy diet, it's not always easy. That is why many people fall into a spiral of unhealthy dietary intake.


In addition, those who want to make a change in their lives are faced with a huge amount of disparate information that makes them feel overwhelmed which discourages and demotivates them.

Project Type

Google UX Course

Timeline

January to March 2023

Solution

Booking movie tickets app

Role

UX/UI Designer

Challenge

The leading causes of death in the world by far are cardiovascular diseases and cancer.

Is there a way to prevent them?


National health services recommend maintaining a healthy lifestyle by eating a healthy diet that helps control cholesterol and triglycerides, as well as exercising regularly.


The hectic lifestyle that most adults practice doesn't help, because when there is no time to prepare healthy food or even to eat a healthy diet, it's not always easy. That is why many people fall into a spiral of unhealthy dietary intake.


In addition, those who want to make a change in their lives are faced with a huge amount of disparate information that makes them feel overwhelmed which discourages and demotivates them.

Solution

Solution

Solution

Solution

Create an easy to use and follow nutrition app, that helps adults to improve their nutrition with a supportive community encouraging people to make healthier choices.

Responsibilities

Responsibilities

Responsibilities

Responsibilities

  • Conducting interviews

  • Create Wireframes

  • Low and high-fidelity prototyping

  • Conducting usability studies

  • Accounting for accessibility

  • Iterating on designs

Understanding the user

Understanding the user

Understanding the user

Understanding the user

01

UX Research

  • Market Understanding: I conducted a detailed analysis of the proptech market, identifying emerging trends and areas of opportunity.

  • Strategy Meetings: Collaborated with the ESTATUX stakeholders to understand their goals, target users and key features they wanted to incorporate.

  • User Research: Conducted interviews with potential users to understand their needs and frustrations when searching for properties online.

02

Ideation and Prototyping

After research, I decided to create a persona who can represent goals and frustrations from the interviewed users, a persona who is into an age range of 18-45 years who's willing to acquire a deepen knowledge on healthy nutrition, and this knowledge drives her to cook great recipes breaking unhealthy patterns.

03

Visual Design

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Development

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Launch and Evaluation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

UX Research

  • Market Understanding: I conducted a detailed analysis of the proptech market, identifying emerging trends and areas of opportunity.

  • Strategy Meetings: Collaborated with the ESTATUX stakeholders to understand their goals, target users and key features they wanted to incorporate.

  • User Research: Conducted interviews with potential users to understand their needs and frustrations when searching for properties online.

02

Ideation and Prototyping

After research, I decided to create a persona who can represent goals and frustrations from the interviewed users, a persona who is into an age range of 18-45 years who's willing to acquire a deepen knowledge on healthy nutrition, and this knowledge drives her to cook great recipes breaking unhealthy patterns.

03

Visual Design

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Development

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Launch and Evaluation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

UX Research

  • Market Understanding: I conducted a detailed analysis of the proptech market, identifying emerging trends and areas of opportunity.

  • Strategy Meetings: Collaborated with the ESTATUX stakeholders to understand their goals, target users and key features they wanted to incorporate.

  • User Research: Conducted interviews with potential users to understand their needs and frustrations when searching for properties online.

02

Ideation and Prototyping

After research, I decided to create a persona who can represent goals and frustrations from the interviewed users, a persona who is into an age range of 18-45 years who's willing to acquire a deepen knowledge on healthy nutrition, and this knowledge drives her to cook great recipes breaking unhealthy patterns.

03

Visual Design

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Development

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Launch and Evaluation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

UX Research

  • Market Understanding: I conducted a detailed analysis of the proptech market, identifying emerging trends and areas of opportunity.

  • Strategy Meetings: Collaborated with the ESTATUX stakeholders to understand their goals, target users and key features they wanted to incorporate.

  • User Research: Conducted interviews with potential users to understand their needs and frustrations when searching for properties online.

02

Ideation and Prototyping

After research, I decided to create a persona who can represent goals and frustrations from the interviewed users, a persona who is into an age range of 18-45 years who's willing to acquire a deepen knowledge on healthy nutrition, and this knowledge drives her to cook great recipes breaking unhealthy patterns.

03

Visual Design

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Development

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Launch and Evaluation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Design

Design

Design

Design

Digital wireframes & Lofi Prototype

The goal is to design a homepage where users can find all the info needed, as well as to encourage the user to learn more and cook new recipes. This will engage the user to grow their knowledge. 


To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of the learning path.

Usability Study

I conducted 5 moderated user interviews to collect rich, qualitative data in order to better understand the process users took to learn about healthy food and cook healthy recipes. I sent a follow-up questionnaire to users to validate the collected data and gain a more holistic view of their perspectives.

Affinity Mapping

I conducted 5 moderated user interviews to collect rich, qualitative data in order to better understand the process users took to learn about healthy food and cook healthy recipes. I sent a follow-up questionnaire to users to validate the collected data and gain a more holistic view of their perspectives.


I transcribed each interview and conducted a thematic analysis before grouping key information into themes using affinity mapping. This allowed me to better visualise the data, have an accurate depiction of where users’ sentiments lied, and empathise better with users to inform design decisions.

Prioritized Insights

The testing yielded many insights that revealed key usability issues with refining the preferences to learn and interact with the community more intuitive. Testing allowed me to better empathise with users while they interacted directly with prototype, develop a more collaborative approach to building a product, and uncover usability issues from a different perspective. These were the main findings uncovered by the usability study: 

Test

Users want to prove their knowledge, so a test has to be passed for each lesson.

Audio & Video

Users don’t enjoy reading much, so they prefer to listen podcasts or watch a video.

Community features

Users do prefer an easier access to reach the community and improved features to find value.

Refining the Design

Refining the Design

Refining the Design

Refining the Design

Mockups

Based on the insights from the usability studies, I applied design changes like providing a test section where the users can prove the acquired knowledge and encourage them to continue learning.

Based on the fact that users prefer not to read a lot of text as this can overwhelm them, I have included a section at the beginning of each lesson where they can listen to an audio or watch a video with the same content as the lesson.

Based on the theme that users can’t easily find valuable information at the community and they want a reachable access to it, I added new button at navigation and included a search features as well as community topics.

High Fidelity Prototype

The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.

Foodify HIFI Prototype
Foodify HIFI Prototype
Foodify HIFI Prototype
Foodify HIFI Prototype
Foodify HIFI Prototype
Foodify HIFI Prototype
Foodify HIFI Prototype
Foodify HIFI Prototype

Accesibility Considerations

1

Audible sections allow some users to listen the content in case they are unable to read the content.

Also the interactive elements are clearly labeled and easy  to read by screen readers.

2

Tips at the home screen on personalized recommendations for the user.

Learning section helps the user to focus on his primary task through following a path and blocking future content.

Reflection

Reflection

Reflection

Reflection

Impact

Users have a big interest in making better eating choices, however changing old habits is pretty hard. 

This platform was not designed to lose weight to be fit or gain muscles, instead fills the gap for nutrition learning and networking in a non-judgemental and engaging way.

What I Learned

First

Food and diet can be very personal topics for many, therefore, a very sensitive approach is needed in user interviews.

Second

Hear the voice of the users it’s even more important than design a minimal UI based on assumptions.

Next Steps

User Satisfaction

Conduct research on how successful the app is in reaching the goal to improve users health.

AI Assitant

I will like to introduce an AI assistant feature which will help the user cook a healthy recipe based on available ingredients on users fridge.

Goal Achievement

Conduct more user interviews to know how the users meet their health goals thanks to the app, and improve